Circulation Statistics

These circulation figures are taken from alexa.com. Alexa makes rough estimates of websites' popularity over a period of 3 months. The lower the number, the more views the website has had.

23/01/13 (13.08)	GB	Global	Rep
WINOL	33,950	460,940	63
East London Lines	56,486	633,421	409
Leeds Student	165,265	799,977	179
JMU Journalism	170,128	3,161,398	54
WNOL	n/a	2,529,978	44
Spark Sunderland	n/a	2,574,326	96
Staffs Live	n/a	3,599,955	63

30/01/13 (11.10)	GB	Global	Rep
WINOL	24,690	459,347	63
East London Lines	60,140	648,223	411
Leeds Student	123,063	884,199	178
JMU Journalism	146,938	2,578,779	54
Spark Sunderland	n/a	2,439,553	101
WNOL	n/a	2,532,471	44
Staffs Live	n/a	3,435,190	63
UCLan	n/a	4,454,384	48
Bwire	n/a	8,692,341	8
CU Today	n/a	12,379,172	12
Trent TV	n/a	22,647,950	10

30/01/13 (11.10)	GB	Global	Rep
Daily Echo	1,761	54,222	1695
WINOL	24,690	459,347	63
Basingstoke Gazette	20,851	565,036	382
Hampshire Chronicle	33,712	657,311	336

06/02/13 (13.08)	GB	Global	Rep
WINOL	15,260	420,823	63
ELL	64,089	682,125	414
Leeds	131,235	929,914	176
JMU	137,026	2,636,029	54
Staffs	183,905	2,912,909	63
Spark	n/a	2,434,060	101
WNOL	n/a	2,568,491	46
Bwire	n/a	8,698,909	7
CU Today	n/a	12,386,050	11
Trent	n/a	22,620,729	10

06/01/13 (13.08pm)	GB	Global	Rep
Daily Echo	54,081	1,753	1713
WINOL	15,260	420,823	63
Basingstoke Gazette	20,310	553,616	382
Hampshire Chronicle	27,772	612,368	342

13/02/13 (11.37)	GB	Global	Rep
WINOL	12,142	397,704	65
ELL	68,309	753,733	409
JMU	125,632	2,565,258	55
Leeds	129,181	894,950	181
Staffs	187,250	3,083,326	62
Spark	289,196	2,376,009	103
WNOL	n/a	2,938,502	46
UCLan	n/a	4,797,923	50
Bwire	n/a	8,682,019	7
CU Today	n/a	10,451,796	11
Trent TV	n/a	22,534,209	10

13/02/13 (11.37)	GB	Global	Rep
Daily Echo	1,689	54,253	1713
WINOL	12,142	397,704	65
Hampshire Chronicle	18,992	543,376	1713
Basingstoke Gazette	19,698	547,459	384

20/02/13 (13.08)	GB	Global	Rep
The TAB (12 Universities)	6,260	145,497	151
WINOL	10,360	373,538	65
Soton TAB	42,057	1,255,665	34
ELL	64,969	778,273	410
Leeds	92,281	874,530	185
Staffs	119,931	2,645,362	57
JMU	137,283	2,054,356	52
Spark	175,138	2,218,449	105
WNOL	n/a	3,483,239	50
UCLan	n/a	4,324,447	50
CU Today	n/a	10,425,447	12
Bwire	n/a	11,919,558	7

20/02/13 (13.08)	GB	Global	Rep
Daily Echo	1,625	53,165	1713
WINOL	10,360	373,538	65
Basingstoke Gazette	19,730	544,832	384
Hampshire Chronicle	22,730	526,133	337

27/02/13 (13.08)	GB	Global	Rep
The TAB (12 Universities)	5,712	140,736	164
WINOL	9,198	357,362	69
Soton TAB	43,960	1,159,724	35
ELL	63,327	805,142	403
Leeds	77,884	859,336	192
Spark	104,322	2,273,721	104
Staffs	120,386	2,759,426	57
JMU	139,143	2,017,261	54
WNOL	n/a	4,287,363	50
UCLan	n/a	6,663,521	47
CU Today	n/a	10,406,393	12
Bwire	n/a	11,908,578	7
Trent	n/a	17,149,445	10

27/02/13 (13.08)	GB	Global	Rep
Daily Echo	1,620	52,854	1715
WINOL	9,198	357,362	69
Basingstoke Gazette	20,360	523,830	387
Hampshire Chronicle	23,503	497,788	336



06/03/13 (11.18)	GB	Global	Rep
The TAB (12 Universities)	5,866	133,162	182
WINOL	9,154	372,251	70
ELL	54,727	807,376	399
Soton TAB	62,468	1,174,661	34
Leeds	74,422	871,345	190
Spark	94,138	2,260,142	99
JMU	124,503	1,796,817	53
Staffs	128,769	2,647,164	55
WNOL	207,052	4,774,740	51
Bwire	n/a	11,728,671	7
UCLan	n/a	13,554,460	48
Trent TV	n/a	16,915,331	10
CU Today	n/a	17,926,947	12

06/03/13 (11.18)	GB	Global	Rep
Daily Echo	1,567	52,66	1687
WINOL	9,154	372,251	70
Basingstoke Gazette	18,316	489,190	373
Hampshire Chronicle	29,451	521,923	322

13/03/13 (11.19)	GB	Global	Rep
The TAB (12 Universities)	6,426	132,749	202
WINOL	9,258	388,350	71
ELL	43,367	782,341	394
Soton TAB	71,884	1,141,745	36
Spark	78,249	2,134,841	105
Leeds	91,612	880,696	189
Staffs	127,728	2,561,271	56
JMU	136,504	1,896,452	54
WNOL	n/a	4,770,346	52
Bwire	n/a	11,720,662	7
CU Today	n/a	13,874,712	12
Trent TV	n/a	16,917,974	11
UCLan	n/a	22,282,268	50

13/03/13 (11.19)	GB	Global	Rep
Daily Echo	1,587	52,494	1690
WINOL	6,426	388,350	71
Basingstoke Gazette	17,738	495,298	371
Hampshire Chronicle	50,315	465,680	326

   

20/03/13 (11.33)	GB	Global	Rep
The TAB (12 Universities)	7,065	131,144	202
WINOL	9,512	376,909	71
ELL	48,037	800,317	394
Soton TAB	103,524	1,154,146	36
Spark	97,725	2,231,159	99
Leeds	159,422	889,776	189
JMU	117,946	2,040,634	54
Staffs	206,051	2,718,845	56
WNOL	n/a	6,431,880	52
Bwire	n/a	9,501,020	7
CU Today	n/a	13,910,769	12
Trent TV	n/a	16,964,452	11
UCLan	n/a	22,340,609	50

20/03/13 (11.33)	GB	Global	Rep
Daily Echo	1,653	52,359	1690
WINOL	9,512	376,909	71
Basingstoke Gazette	18,261	464,622	371
Hampshire Chronicle	39,654	452,485	326

    

27/03/13 (11.16)	GB	Global	Rep
The TAB (12 Universities)	7,398	127,380	202
WINOL	12,025	373,953	71
ELL	49,664	783,444	394
Soton TAB	125,367	1,154,146	36
Spark	148,163	2,101,582	105
JMU	102,441	1,910,078	54
Leeds	n/a	935,191	189
Staffs	141,003	2,858,094	56
WNOL	n/a	6,472,006	52
Bwire	n/a	14,888,225	7
CU Today	n/a	14,001,739	12
Trent TV	n/a	17,084,465	11
UCLan	n/a	22,459,401	50

27/03/13 (11.16)	GB	Global	Rep
Daily Echo	1,755	52,148	1690
WINOL	12,025	373,953	71
Basingstoke Gazette	20,409	460,620	371
Hampshire Chronicle	37,995	439,765	326

The Social Media Bible: The Abridged Post

To make it easier for people to start using social media in the way set out in the original social media bible, I have created this abridged version. Hopefully this version won’t put people off with its length. Now it’s almost 2 pages shorter, there’s no excuse not to read it & start implementing what’s said. (Try to) enjoy!

Facebook

·         Not as popular for promoting  news as it used to be (without creating fancy apps) but doesn’t mean it should be overlooked

·         The way facebook should be used, in terms of post sturcture, is similar to that of twitter (see below)

·         As there is no character limit on facebook, the introductory sentence(s) can be longer and a little more detailed than twitter

·         All the different WINOL facebook pages should like each other in the same way that all the WINOL twitter accounts should follow one another

·         You should all like the WINOL sites and try to promote them to their friends and family as much as you think is appropriate

Twitter

·         Try not to “over sex” tweets

·         Don’t spam your followers with same-y tweets but try to keep up a good online presence

·         Avoid retweeting other people too much as it may look like we are promoting the user; instead check the information from that tweet, reword it to suite your angle, images or to include new information

·         When talking about an upcoming event ensure it is definitely happening and ,if it’s not our event, try not to sound like you’re promoting it (unless they’re promoting us back)

·         Third years that set up twitter accounts last year (such as SportsWeek) should pass on the log in details on to the next generation

·         Posts from @WINOL should look like this: “Title in quote marks” short line taken from the news story – winol.co.uk/link_direct_to_article

·         The line from the story often has to be edited to fit the 140-character tweet limit.

·         Remember that website links always take up 20 characters, no matter how long or short they actually are

·         Tweets should, ideally, be written by the reporter & sound similar to the headlines at the beginning of the bulletin as these will tease the twitter user into reading the article

·         The reporter should also have at least an idea, though ideally a firm list, of twitter accounts to tweet directly to

·         Each WINOL member should have their own professional account (separate to their personal ones) to keep people up to date with their story’s & to preview what will be coming up on WINOL (ideally including a picture)

·         All of these accounts should also follow WINOL and all of the magazine and Sports accounts to keep you up to date with what’s happening

Tumblr

·         Try to upload each post with at least one picture, though text stories can still be quite effective

·         It’s incredibly important to use as many relevant tags as possible

·         If you use a creative commons photo, ensure you attribute it underneath your text story

·         You can use multiple photos and or .gifs (moving photos and a staple of tumblr) which should make it stand out more and make it more likely for people to “re-blog” it

·         We’ve only created a tumblr feed for News so far, but it would work better for magazines, especially Absolute:ly as it’s very visual & would appeal to a fairly large portion of tumblr users.

Pinterest

·         If/when we start using Pinterest we must only use our own photos, not other peoples creative commons pictures

·         Create a different board for each magazine plus sport and news

·         Could do one for each individual sport too

·         Under each picture there should be a short headline-style description and another link back to the site

·         Before we can use this though, we need considerably better pictures

Flickr

·         Should try to stop using screen shots for pictures

·         Photos we took should be made creative commons with accreditation

·         Photos that are not ours should be made private

·         Rename photos and add descriptions to flickr uploads & a link to the relevant WINOL article

Please Note

·         This will be updated as social media changes

·         The Social Media Editor should be made admin for all facebook pages and have log in details for magazine social networks so they can edit  or delete content they feel is inappropriate or inaccurate.

E-mail

·         Once a week on a Wednesday, the social media editor should e-mail people at the university

·         Using the university e-mail system, you can send the message out to everyone by clicking “New” then “To…” and searching “Faculty” in the pop up box. Double click on all relevant search results to add the list to the message recipients then press “OK.”

·         See the original Social Media Bible for e-mail layout

The Social Media Bible

As with all forms of media used by news organisations, the use of social media sites needs to be done to a specific style, as set by the editors. As Winchester News Online’s Social Media Editor, I have been using a specific style for posts on Twitter and Facebook which I will describe below. Over the course of the next few months, I intend on making the current system of use of social media more efficient as well as expanding on to other platforms such as flickr, tumblr and by creating forums and separate social media profiles for specific areas of our news coverage in an effort to further increase our circulation and create a larger amount of viewer generated content which we can use. Whilst doing this, I will also be attempting to run “UK Today” – a website that will compile the best UK Student Journalism work – which is why it is important that I both increase the system’s efficiency and create this “social media bible” to help others with use these sites appropriately when representing WINOL. It is also worth noting that the quality of pictures used and number of pictures taken by WINOL should, ideally, be improved upon as good pictures are an important part of social media success.

Facebook

Facebook is no longer as popular as it used to be in terms of using it to promote a company or product, but that does not mean that it’s not still useful or worthwhile. The way facebook should be used, in terms of posts, is similar to that of twitter (see below) however, as there is no character limit on facebook, the introductory sentence(s) can be longer and a little more detailed. This, however, does not mean that we should give away the entire story in the post; we still want to get the reader to click through to our site to find out more.
I’ve noticed a lot of the magazines are starting to create their own facebook pages too, which is great. If you’ve made one but aren’t sure of the best way to use it, please feel free to get hold of me. Ideally all of the different WINOL facebook pages should like each other in the same way that all the WINOL twitter accounts should follow one another.
Everyone on facebook should also both like the WINOL sites and try to promote them to their friends and family as much as they think is appropriate; we don’t want you to annoy your facebook friends or anything, but we do want to get as many people to like our page as possible.

Twitter

It’s great that we now have twitter accounts for each of the magazines but the way in which they are being used is not always appropriate. For a start, we need to avoid “over sexing” each tweet; if someone is coming in as a guest lecturer then say that rather than that they’re “getting down and dirty” or something like that. You might get away with “teaching us a lesson” in the right context, but it’s best to avoid anything that could be construed as an innuendo. We also need to try not to “spam” followers with same-y tweets; whilst we are trying to push people into reading our articles, we don’t want them to cotton on to the fact that that’s what we’re doing. However, we also need to maintain a presence and not only tweet once or twice a fortnight. Also, we need to stop re-tweeting others as much or doing anything that sounds like promotion work – we are a news organisation, not a PR company. When you re-tweet something, not only are you promoting that twitter profile (to an extent) you are making it more likely that they will be re-tweeted by your followers than you are. Instead, you should check the information from that tweet is true and then reword the tweet to suite your angle, images or to include new information you have learnt. And, when talking about something that is coming up, it needs to a) not sound like we’re promoting an event (such as a gig at the railway) unless they’re doing something back for us and b) that it is definitely happening as there’s nothing worse than promoting something that never actually happens. Some of the third years set up twitter accounts last year, such as sports and features, and the log in details need to handed over to the new people in their roles and to the Social Media Editor so that they can be properly used and maintained.
For the @WINOL account, posts regarding News or feature articles should take the following form:
“Title in quote marks” short line taken from the news story – winol.co.uk/link_direct_to_article
The line from the story often has to be edited to fit the 140-character tweet limit. When counting characters you should try to remember that website links always take up 20 characters, no matter how long or short they actually are. However, ideally, the few introductory words should be written by the reporter (as they understand the story best) and sound similar to the headlines at the beginning of the bulletin as these will tease the twitter user into reading the article in the same way that the headlines tease the viewer into watching the rest of the news. The reporter should also have at least an idea, though ideally a firm list, of twitter accounts to tweet directly to. For example, if you’re doing or have done a gonzo piece about a sport, you should have an idea of some local teams that play it, some of the players involved, some sports facilities or clubs that do this sport and fan groups for it and therefore should be able to find their twitter accounts to try to tweet at to get a re-tweet from them to all their followers who are very likely to have a keen interest in the story.
On top of this, each member of the WINOL should have their own separate, professional account partly to keep people up to date as to how their story’s going but also to preview what will be coming up on WINOL and to help keep the @WINOL twitter feed looking fresh. So, when you’re going to interview someone or have just been dancing with a local squad or anything like that, let us know on twitter including our twitter name “@WINOL.” Ideally, if you could take a photo and tweet that too, that would be even better. All of these accounts should also follow WINOL and all of the magazine and Sports accounts to keep you up to date with what’s happening. Your professional and personal accounts must be kept separate; it is entirely possible that future employers will look at your professional twitter account to see how well you can use modern technology and it wouldn’t reflect well on you if there are a load of drunk tweets and pictures on there. I realise it might be annoying having to rebuild another set of followers, but it would be incredibly unprofessional not to keep personal and professional social media use separate. Ideally, you should also state on your professional twitter that all views are your own and not those of WINOL and include your WINOL role, a link to the website and the WINOL twitter account name (@WINOL) in your professional twitter account biography.

Tumblr

Upload with picture: The first line in the caption should be the title and in bold. On the next line there should be a line or two to explain the story in brief. Then click “Set a click-through link” and add the URL link to the specific article. It is incredibly important to use as many relevant tags as possible so that it is more likely that people find our posts in their searches; the tag box is down the side of the page, much like it is on blogger. If you are using a creative commons photo then you must attribute the photo to its owner at the bottom of the description. You can use multiple photos and or .gifs (moving photos and a staple of tumblr) which should make it stand out more and make it more likely for people to “re-blog” it and share it with more people.
If, however, you do not have a picture or the only picture available is of a poor quality, you will need to upload it as a text post which works in much the same way.
So far we only have a tumblr account for our news, but it would probably be a good idea to make ones for each of the magazines, especially Absolute:ly magazine which is designed to have a lot of pictures and would appeal to a fairly large portion of tumblr users.

Pinterest

Before I go into how we specifically will be using pinterst, I must stress how important it is for us to only use our own photos on this site and no images from creative commons.
On our pinterest profile, we can create “boards” of our pictures that link directly back to our site. This means we can make a board for viewer pictures, each of the magazines and each individual sport as well as news. However, before we can use this to full effect the quality of images needs to drastically improve. Under each picture there should be a short headline-style description and another link back to the site.

Flickr

The way we are currently using what could be a very important feather in our cap is appalling; flickr could be a great way of getting other publications to use our content on there site and therefore make other people aware of WINOL. However, a large number of our pictures are of poor quality, not set to creative commons and aren’t necessarily ours to use.
Whilst I realise that the new system requires us to upload photos to flickr for use on the site, if it is not our photo, it needs to be set to private. We should also try to stop using screen shots from packages as it looks incredibly unprofessional.
For each upload to flickr, we should try to rename the picture to something similar to a newspaper headline rather than using the file name. Then, in the description, we should try to have a line or two from the article and a link to the article on the site. Underneath, using some sort of separator such as a few asterisks on a line, we should have a description of the photo including what the subject is, who took/owns the photograph and, if the photo is ours, the conditions for use by others.

E-mail

As well as using social media, we also send out a weekly reminder to staff and students at the university via e-mail. Using the university e-mail system, you can send the message out to everyone by clicking “New” then “To…” and searching “Faculty” in the pop up box. Double click on all relevant search results to add the list to the message recipients then press “OK.”
The e-mail itself should read something along the lines of:

Hello,

As always, we have a great bulletin for you on winol.co.uk – live at 5pm today! This weeks stories include:
~ -Headline 1- ;
~ -Headline 2- ; and
~ -Headline 3- .
Plus local sports and a whole host of magazines to suite everyone’s taste on our website.

Until the bulletin comes out, you can check out our twitter feed (twiter.com/WINOL) and our facebook page (facebook.com/WinchesterNewsOnline) for more information, as well as the written stories on our website: winol.co.uk

Remmeber, we’re live at 5pm today at winol.co.uk!

Name Surname

(Social Media Editor – winol.co.uk)

Please Note

As the social media sphere changes, this page will be updated with new information as to how sites should be used and which ones WINOL will be (trying) to use.
Also, the Social Media Editor should be told the log in details of any and all social media accounts and, for facebook pages, be made an admin so that the Social Media Editor can keep an eye on the use and edit or delete any content that they feel is inappropriate or inaccurate.